The 'Fusion' Concept
Unlike other aftermarket style houses that try to cram as much as they can onto a Defender, we think differently. With us, it’s not about what we can add on, but about what we should leave out. It’s not about what can be done, but about what should be done to modernise a motoring icon, so that it remains in-keeping with true Defender values.
The original Series 1 had its heyday in the 1950s. The Series two was king of the 60s and the Series 3 rocked the world in the 1970s. In the mid early 1980s we had the next evolution, which we could call the Series 4, but then it all seemed to stop. Apart from a few cosmetic changes and some engine upgrades, very little has changed over the last 30 years. We seem to have lost three evolutions of Land Rover. 2016 should see the launch of a ‘Series 7’, but instead they’ve pulled the plug.
We had to look back and try to plot a different course for the Land Rover; one where it didn’t cease production in 2016, but instead evolved and thrived. The question we asked was: What would the Defender have become if it had been given proper priority at Land Rover?